Nike Celebrates Georgia-Florida Rivalry With “Outkast U” Collection Inspired by Atlanta Icons

Nike is bringing Atlanta culture and Georgia football together with the launch of its “Outkast U” collection, a limited-edition collaboration celebrating the first-ever Georgia vs. Florida rivalry game played in Atlanta this Saturday.

Created in partnership with the University of Georgia, Outkast and Class Trip, the collection draws inspiration from the personal style of André 3000 and Big Boi, blending the legendary duo’s unmistakable influence with Georgia’s iconic red-and-black identity.

At the center of the collaboration is a distinctive design that merges the Georgia G with Outkast’s signature crown. The lineup features a red wool varsity jacket, satin bomber, rugby shirts and numbered-96 jerseys. The jersey number pays tribute to 1996, the year Outkast released its celebrated ATLiens album, as well as the year Kirby Smart played in Georgia’s secondary.

Beyond fan apparel, the partnership extends to performance equipment and premium sideline gear created exclusively for Georgia athletes, coaches and staff to wear during the rivalry matchup.

The “Outkast U” collection officially launched October 27 on SNKRS, at Class Trip and select Atlanta Nike retailers, with a wider release following October 28 through Nike.com and select retail locations. Fans attending the October 31 game will also have an opportunity to experience the collaboration firsthand at a special game-day pop-up inside Mercedes-Benz Stadium.

With “Outkast U,” Nike delivers more than a game-day collection—it celebrates the connection between Atlanta’s musical legacy, Southern culture and one of college football’s most recognizable rivalries.