Lil Baby Keeps the Momentum Going With New “Life Of The Party (L.O.T.P)” Music Video

Today, Grammy Award-winning rapper and songwriter, Lil Baby releases the music video for “Life Of The Party (L.O.T.P)”– Watch HERE. Directed by ILMATO, the video sees Lil Baby living up to the track’s name, jumping from party to party. Last week, Lil Baby made history as the first person in the world to play the Gator XBOX – which is a scene from the “Life Of The Party (L.O.T.P)” music video.

“Life Of The Party (L.O.T.P)” appears on Lil Baby’s new album, FRESH, released last Friday to rave reviews. FRESH notably debuted at #1 on the Apple Music Top Albums Chart and  #2 on Spotify’s Top Albums Debut Global Chart. The 17-track project includes features from Young Thug, Future and Rylo Rodriguez and features production from Metro Boomin, Pharrel Williams, London on Da Track, and more. FRESHwas received to critical praise from the likes of Billboard who declared Baby “reassert[ed] his position as one of the most gifted mainstream MCs to blow up this decade.”

Yesterday, Lil Baby dropped a surprise bonus track “From The Back” Remix featuring Chris Brown – Listen HERE. In a snippet teased across social media weeks earlier, the clip sparked overwhelming fan demand ultimately leading to the track’s official release.

Alongside the album release, Lil Baby also dropped the music video for “Mr. Do Something.” Directed by ILMATO, the video features Lil Baby riding through his old neighborhood in Atlanta, watching from the window as the neighborhood chases after him. Watch the new video HERE.

FRESH includes Lil Baby’s hit single “Dead Fresh” – Watch HERE. Produced by Pharrell Williams, “Dead Fresh” has spent more than 14 weeks on the Billboard Hot 100, peaking at #18. It also recently reached #1 at Urban and Rhythmic Radio. Lil Baby first debuted the song at Louis Vuitton’s Menswear Spring-Summer 2027 show in Paris in June.

Lil Baby most recently performed “Dead Fresh” alongside a live orchestra as the musical guest onThe Tonight Show Starring Jimmy Fallon, following Sunday Night Football – watch the performance HERE. He also joined The New York Times’ ‘Popcast’ for an in-depth conversation on the album. Watch the full conversation HERE. Last Saturday, Lil Baby notably headlined a special live halftime performance during the Atlanta Hawks’ home game against the Brooklyn Nets. Next month, Lil Baby is  set to take the stage at his upcoming birthday celebration show, Lil Baby: Fresh Prince of Atlanta on December 5th at State Farm Arena. Tickets are available HERE.

Last week, Lil Baby partnered with XBOX to unveil the Gator XBOX. The one-of-a-kind creation features a playable XBOX Series X encased in its belly, complete with a chewed-up controller resting between its 60 teeth.