Va Booking: Your Favorite Entertainer’s Favorite Person
Jovon McClarty, better known in the music industry as Va Booking, derives his name from his deep love for his hometown, Norfolk, Virginia. He moved to Atlanta seeking new opportunities, unaware that this decision would lead to his legacy as an international booking agent. Starting in promotions, Jovon’s career took an unexpected turn, leading him to become one of the most trusted agents in the industry, relied upon by promoters worldwide.
With unwavering dedication, Va Booking built a reputation for delivering entertainment to events promptly and at fair prices. His success wasn’t a result of a meticulously planned business model; it was earned through hard work and opportunities he credits to divine intervention.
A Reputation Built on Trust
In a competitive field with countless booking agencies, Va Booking’s rise in the Atlanta market set him apart. Known for recommending the right talent for success, his reputation grew organically through word-of-mouth. Without any formal marketing campaigns, Va Booking became a household name among promoters and artists alike, a testament to his reliability and expertise.
Today, Va Booking is a rising booking agency that started in Atlanta but continues to expand as an international brand.
Overcoming Health Challenges
In recent years, Va faced a major health scare that temporarily slowed his career. Despite the challenges, clients like Glorilla publicly expressed their support, keeping his name alive in the industry. Her heartfelt wishes for his recovery underscored the strong relationships Va has built with his clients.
While many might struggle to recover professionally after stepping away, Va focused on his health and family, emerging stronger than ever. Surviving what could have been a terminal illness, he considers each day a blessing and thanks God for his continued success. Through love, prayer, and the unwavering support of his family—especially his parents—he remained resilient during trying times.
A Tribute to Lost Friends
Va Booking’s career has brought him close to many artists, making their triumphs and tragedies personal. The recent passing of Rich Homie Quan hit particularly hard, as the late rapper was both a client and a friend. In fact, Rich Homie Quan’s last show, booked just a week prior to his death, was organized by Va. During that final performance, Va was honored with a heartfelt birthday tribute, a memory he cherishes deeply.
A Resilient and Loved Figure
Va Booking’s inspiring journey recently gained recognition on Dish Nation’s talk show Side Dish. Interviewed by Headkrack and Tanner, Va shared his remarkable story, which resonated with viewers who had already shown an outpouring of love and admiration for him on social media.
From Norfolk, Virginia, to international stages, Va Booking’s legacy is one of perseverance, faith, and unparalleled dedication to his craft. His story proves that even in the face of adversity, resilience and reputation can carry you to new heights.
