Nemesis Talks Her New Video “Vibe Flow” And More
Born in Los Angeles and hailing from the sunny streets of Oxnard, CA, hip-hop visionary Nemesis is here to
Born in Los Angeles and hailing from the sunny streets of Oxnard, CA, hip-hop visionary Nemesis is here to awaken the masses with her experimental evolution of the people’s genre. Growing up as the daughter of a self-taught architect, she absorbed the world from a critical and creative perspective. Harnessing her musical talents through various instruments, including piano and alto sax, Nemesis simultaneously developed her signature lyrical straddle between poetry, spoken word, and in-your-face rap. With close friend and regular collaborator God’s Gift, Nemesis appears as half of their duo, Pure Order. Writing songs about spirituality, resilience, and social justice over dreamy, gushing beats, Nemesis has made her name as a prophet and truth-teller. Her music urges hip hop to leverage all its grit, guts, and gusto towards ever higher aims. This year, Nemesis is gifting us with multiple releases—keep your eye out for both a solo album and a fresh drop from Pure Order later this year.
Nemesis’s new single “Vibe Flow” is a statement of purpose for the insightful artist. Over an irresistible head-bob of a beat featuring a mysterious sax/synth whisper, Nemesis declares her mission to raise the frequencies of those around her. Letting her vibe flow, her flow is also straight vibing; through creative intonations and inflections, she communicates her relaxed approach to creating sustainable change through spiritual growth.
And if that’s not enough Nemesis for you, melt into the mellifluous mirage that is the music video for “Vibe Flow.” Reminiscent of classic SoCal hip-hop videos, this flick follows Nemesis through Los Angeles and through the friendly confines of her neighborhood in Oxnard. With her crew in tow, she preaches to the streets, praises trees, cruises the streets in a sixty year old Pontiac Bonneville and graces beaches with her savory words. Push play on “Vibe Flow” and levitate yourself up to the dope and harmonious state of mind that only Nemesis has to offer.
Can you walk us through the songwriting process for “Vibe Flow”?
I felt the vibe of beat for quite a while longer than any of my other songs. I knew this was supposed to be more about feels than a rapping barrage. I settled on what I felt was universally inclusive as a representation of the cool vibe of the urban neighborhood to oppose the prevailing view that the hood is a place full of violently-intended people.
Did something or someone inspire you to write “Vibe Flow”?
The warmth of the bass and saxophone melody lulled me into lowrider vibes mode, with peace, relaxation, and coolness
What was it like working with Jayson Vaughn?
It was a pleasure witnessing his intuitive genius as he made captures of the true vibe at each location featured.
What was behind the scenes like for “Vibe Flow”?
The locations were real events: a low rider show, and a meet up with LoLife members at Griffith Observatory so the behind the scenes was festive, loving, and lit!
Which do you think of first, the lyrics or the beat?
The beat is the canvas on which I express my art.
What was the main influence for “Vibe Flow”?
Feelings for my family and friends from my neighborhood in L.A., California.
What emotions do you hope listeners experience when they hear “Vibe Flow”?
Peace, love, an urge to dance, an urge toward intelligence and unity.
What’s next?
I have three albums I’m working on consecutively: one with my duo Pure Order produced by Oh No the Disrupt; my solo album produced by Oh No as well; and another solo album produced by Evil Dee!! Along with this more visuals, videos, and much more community outreach.
Follow Nemesis:
https://geni.us/Nemesis_Vibe_Flow
