Gunna Expands His Creative Vision With Under Armour’s P-Star Platform

Gunna is taking his relationship with Under Armour to the next level, stepping into a new role as the brand’s Global Brand Ambassador and Creative Director of P-Star, a multidimensional platform built around apparel, footwear, wellness, community and cultural storytelling.

The partnership represents a natural extension of the lifestyle Gunna has developed over the past several years. Known primarily for his work as a multi-platinum, Grammy-nominated artist, Gunna has increasingly made discipline, fitness and wellness a major part of his everyday life. His commitment to training and movement has also helped create a community through his Wunna Run run club, which has brought thousands of people together across cities around the world.

Now, P-Star gives Gunna an opportunity to bring those different parts of his life together under one creative vision.

“P-Star is really an extension of how I live — always evolving, staying disciplined and pushing myself in every area of my life,” Gunna said.

The first P-Star collection arrives Thursday, August 27, with a 14-piece lineup of apparel and footwear. Inspired by Gunna’s lifestyle—from training and traveling to performing on the world stage—the collection includes heavyweight tees, shorts, sweats and American football-inspired HeatGear® pieces featuring the signature P-Star branding.

The centerpiece of the debut is the UA Scorpio, a new sportswear silhouette and Gunna’s first official footwear collaboration with Under Armour. The initial “Gunna” colorway will receive a limited release exclusively at A Ma Maniére Atlanta, before a wider release is planned for early 2027.

The P-Star launch is only the beginning. Under Armour and Gunna have already mapped out additional chapters, including a dedicated Wunna Run capsule in early 2027 and P-Star Lux, an elevated collection expected ahead of Summer 2027.

But the partnership extends beyond fashion.

Community and wellness remain key components of Gunna’s relationship with Under Armour. The brand has supported his Wunna Run 5K series and Wunna Warriors, a grassroots 7-on-7 high school football program. The two sides also plan to continue creating opportunities around movement, sport and wellness, including Gunna’s first marathon journey in 2027.

Their community efforts will also continue through Gunna’s Great Giveaway Foundation, which provides resources including food, clothing, school supplies and financial assistance to families across Georgia.

For Gunna, P-Star represents another stage in an evolution that has seen him move beyond music and into fashion, fitness, entrepreneurship and community work. With Under Armour providing the platform, he now has the opportunity to shape a brand that reflects how he lives and where he wants to go next.

The first P-Star collection launches August 27 at UA.com and A Ma Maniére Atlanta, marking the beginning of what Under Armour and Gunna envision as a long-term creative and cultural movement.