BEEWARE Drops New Visual “The Black Seed”
Crafting resonant hip-hop soul infused with conscious lyricism and impactful messaging is no easy feat—but BEEWARE makes it look
Crafting resonant hip-hop soul infused with conscious lyricism and impactful messaging is no easy feat—but BEEWARE makes it look effortless. Hailing from Chicago, a city renowned for its hip-hop legends, this decades-tenured rap artist is emerging from a long hiatus to share his confident voice with the world. In both life and music, he gravitates toward the positive—unafraid to stand up for the overlooked and underappreciated. His deep drive to illuminate the world shines through meditative, intellectual tracks that boldly tackle culturally conscious themes saturated with a refreshing burst of optimism. Believing that “love expands and hate contracts,” BEEWARE is a revolutionary voice of empowerment, speaking for the voiceless and ensuring their stories and histories are heard. With a long-awaited new project on the horizon, he pours his true personal and artistic identity into one top-notch album—proving that positivity not only attracts positivity but also has the special power to spark joy and healing in the communities that need it most.
The leading track “The Black Seed” produced by Chicago native Tye Hill, is an exquisite fusion of hip-hop and soul—reflecting a cultural shift toward positivity, hope, and new beginnings in both Black culture and hip-hop. As with every track, BEEWARE’s lyricism is cerebral, each word precisely penned, while his boom-bap frequency envelops the song in an atmosphere of prosperity and conviction. Over a mesmerizing shuffling beat and angelic backing vocals—BEEWARE delivers his bars with the steadiness and sincerity of a proud leader. In a world overwhelmed by negativity and anger, BEEWARE stands as a beacon of light, fearlessly reminding his community of their tenacity, beauty, and unshakable resolve—throughout history, in the present, and into the future. His compelling voice represents a larger movement—one dedicated to uplifting others and overcoming obstacles as a united force.
Filming in part around DuSable Black History Museum in his hometown of Chicago—the “The Black Seed” visual, directed by Pugz Atoms, adds an extra layer of depth to BEEWARE’s profound words. His presence is both commanding and soothing, as he delivers his message from the top of the steps with the weight of history behind him. There’s something quite moving about seeing voices like BEEWARE’s continue the legacy of those who came before on-screen. It’s a poignant reminder that just one voice can ignite meaningful change. The black-and-white visuals add a touch of dramatic, cinematic flair—amplifying the track’s momentous tone. But it’s the nods to history and culture—quotes, books, and pictures—that drive the message home. It paints a clear picture of BEEWARE’s story—what he believes, where he came from, and where he’s headed—all wrapped up in a powerful call to artistic freedom, urban survival, and regal worth.
You’ve recently emerged from a musical hiatus—what motivates you to make music today?
Enjoying life is what motivates me and creating art is a fun process. Accepting my creative purpose has allowed me to write my best.
Tell us about the title, “The Black Seed.” What does this phrase mean to you, and how does it capture the essence of the track?
The Black Seed is essentially the beginning of life, the black child, ready to grow through anything and into anything he or she chooses to be. That is what this track aims to achieve, a call to personal power.
What was your production process like for this track? How do you approach crafting a unique blend of hip-hop and soul?
I was speaking from the heart, when writing this, I feel that soul music comes from the heart. The essence of hip hop comes from the heart, So to me, blending both hip hop and soul happens organically,
How did you infuse your unique personality into the visuals for “The Black Seed?” Do you feel like the video represents your artistic identity?
I styled myself, and I chose the film noir style of film production. I wanted the mood to be serious yet artistic.
I do, I’m an artist who loves the mysteries of life, so I’m forever seeking. This visual has a mystique to it, It is a peek into what Beeware represents and where he is coming from.
How did you go about including historical elements—photos, videos, etc.—in the music video? Were there any “changemakers” you especially wanted to highlight?
I knew that the subject matter was painting a picture that could be heightened with examples of black excellence, so I chose certain b-roll footage that could complement or even translate the lyrics. Muhammed Ali for his power, Althea Gibson for setting the tone of victory, and Hailee Selaisee for being and exuding Royalty, to name a few.
Would you say that you use your artistry as a vehicle for awareness and social change?
Yes, That; ‘s who I am as a person, one who champions awareness. BEEWARE, means to be aware, My music looks to expand society to a positive place.
In your opinion, what sets your artistry apart from others in the genre?
I believe that my art is the most complex subject matter simplified. The best out, a fusion of harmony and philosophy.
What is a dream project you would like to work on in the future? Do you have any releases coming up soon?
I would love to do a whole project with Black Coffee. My album “After Carbon “ is coming mid-summer, “The Black Seed”, is the first single.
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