Interviews Next Wave

RockRackz Brings Trap Disco Energy and Purpose to the Rap Game

In rap, few artists lay out the truth in a way that feels validating, fresh, and genuinely fun—but RockRackz

RockRackz Brings Trap Disco Energy and Purpose to the Rap Game

In rap, few artists lay out the truth in a way that feels validating, fresh, and genuinely fun—but RockRackz makes it look easy, crafting tracks that hit just as hard as they groove. Born in East Saint Louis and raised in nearby Madison, IL, RockRackz navigated a tumultuous upbringing marked by a constant push to avoid the negative environments around him. Determined to forge a different path, he joined the US Army after high school and has been grinding towards his dreams ever since. “Erryday I look for reasons to be inspired to do something,” says RockRackz—and that mindset informs everything he does, from music to entrepreneurship and beyond.

Having experienced and witnessed his fair share of street life, his mission centers on reducing the violence that shadows the genre, “Erryday.” Now based in Nashville, he’s been working tirelessly to build a buzz founded on honesty, integrity, and honor from the ground up, all while honing his distinctive Trap Disco sound—a fusion of streetwise sentiments and dance-ready melodies that inspire listeners from all walks of life to get moving. With stars in his eyes, unshakable confidence, and a clear vision, he takes pride in how far he’s come and knows there’s a bright future ahead. Backed by one of the sharpest minds in rap, Erryday Entertainment has evolved from a label into a full-fledged movement—with the current one-two punch singles Problems and the solution Icky, with the third song in the trilogy and title track from the album “Fly Awaaay” slated for release later this year.

“Icky” is an intoxicating stoner anthem that moves light on its feet, a hypnotic “summer jam” that arrived a few months early. It first simmers with the tropical warmth of reggae before bursting into an instantly grooveable trap cut. Whether smoking is their thing or not, listeners can’t help but wish they were stretched out on a blanket on the beach, soaking in the salty air, sizzling sun, and wispy vapors of a certain mellowing formula. The stripped-back instrumentation—thick, rubbery 808s, dry, crispy snares, and just enough space—lets each bar float over the melody, and RockRackz lands every line with laid-back precision. With his unmistakable mix of confidence and allure, “Icky” just keeps bouncing, mesmerizing listeners as he leans back and celebrates his tenacity, spirit, and steady rise toward recognition.

The accompanying visual short film opens with the chime of a doorbell, a cue for a hungry patron to greet a pair of giggling “Icky Eats” delivery drivers, a service where, let’s just say, the food isn’t the only thing baked. Barely holding it together, they hand off a tattered bag and shuffle away, dissolving to RockRackz sparking up a treat of his own. Whether he’s gaming with friends, manning a food truck stocked with “Icky Burgers” and “Icky Sweets,” or lounging on its rooftop, a genuine sense of fulfillment follows him everywhere. Here, the world revolves around RockRackz, and every shot shows him exactly as he is. He commands attention without ever having to ask for it, offering viewers a hit of his best stuff—an exciting glimpse into his growing creativity, conviction, and undeniable star power. Even if half that delivery order mysteriously vanished.

1. Coming from East Saint Louis and Madison, what pushed you to choose a different path?

That’s a testament to the imagination. The imagination is powerful, as you know. Sometimes you have to imagine yourself in a better situation. Do not imagine yourself “in” a better situation, but imagine yourself “into” a better situation. 

2. On “Icky,” the beat knocks but still leaves room for your flow. When you’re creating, what matters most to you—the beat or the bars?

Ultimately, you must be focused on the bars; the beat is the producer’s job. You can spit bars to the sound of the wind and thunder, so the bars are absolutely the priority for delivery.

3. That reggae-to-trap switch feels smooth and natural. Were you experimenting, or did that sound come together quickly?

It was a “you had to be there ” moment, where one of my advisors (Benzarelli) contacted Topnosis, the producer, and shared my idea. I came to the studio, and it was magical. “Magic is something that really happens, but an illusion will just confuse you.”

4. The “Icky Eats” visual feels like its own little world. How important are visuals in telling your story?

Ever since the 80s, when the music video was introduced, visuals have been very important to music. And society is accustomed to visual aids for learning, so you use visual aids as a tool in telling your story as often as you can.

5. Being based in Nashville isn’t typical for trap artists. How has that city influenced your grind?

Nashville is a city filled with people on the grind, in all walks of life. Nashville is known as Music City, but it is also known as Ca$hville, and that speaks volumes to the grind. Music City fuels and motivates the EDE grind, Erryday!

6. With “Problems” and “Icky” leading into “Fly Awaaay,” how do these records connect for you?

It’s a trilogy, so all three go together. As an artist, you do want to connect with the audience, and this trilogy is a connection to Erryday people, Errywhere. Errywhere, people got Problems. Erryday Icky is the solution, so you can Fly Awaayyy and imagine yourself in a better situation. 

7. There’s a calm confidence in the way you deliver your lines. Has that always been part of who you are?

Absolutely. Authenticity sells, and this is what you really get with RockRackz and EDE. Authenticity!

8. What’s next for you and Erryday—anything fans should be ready for?

Yes. Fans, you should be on the lookout for that Erryday Icky dispensary pack, some major collabs in the works, and the third release in the trilogy, “Fly Awaayyy”. 

Follow RockRackz

http://www.rockrackzcard.com/

http://www.youtube.com/@RockRackz10

https://www.facebook.com/ira.rockett/
https://x.com/ErrydayEnt1
https://www.instagram.com/rockrackz104/
https://www.tiktok.com/@rockrackz04

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TCR Staff

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