MULTI-PLATINUM ARTIST DON TOLIVER BRINGS FANS INTO THE WORLD OF HIS UPCOMING ALBUM “HARDSTONE PSYCHO” WITH A FIRST-OF-ITS KIND VIDEO GAME IN FORTNITE
Leading up to the debut of his highly anticipated fourth studio album, Hardstone Psycho, Hip-hop soul artist and gaming enthusiast
Leading up to the debut of his highly anticipated fourth studio album, Hardstone Psycho, Hip-hop soul artist and gaming enthusiast Don Toliver launches a groundbreaking new video game titled “Hardstone” in Fortnite. In this first-of-its-kind music and gaming experience, Don gives fans a chance to actively engage with already released songs, as well as an unreleased record from the album as players immerse themselves in the universe that inspired it. Watch the Hardstone trailer HERE.
“I’ve been playing Fortnite for years, so this is a huge moment for me to bring my world into the game”, says Don Toliver. “This is a next-level creative moment in my career and it’s crazy that my fans will actually get to experience Psycho Valley and music from my new album this way.”
In Hardstone, players will squad up in teams of 8 and fight for control of Psycho Valley in a heated turf war between two rival biker gangs (Hardstone and Wolves M.C.). In this new take of the fan-favorite game mode Hardpoint, teams will battle to capture key locations throughout the map, inspired by Don’s new album.
Hardstone was produced and overseen by Joseph Khoury (SVP, A&R and Marketing), Jordan Chalmers (VP, Custom Activations & Emerging Technology), and William Breslau (Director, Gaming Strategy & Partnerships) for Atlantic Records, and David Cushman (Sr. Director, Metaverse Development) for Warner Music Group.
“We had a blast working alongside Don on bringing Hardstone to Fortnite. His love for gaming really came through – it was amazing to watch him be so hands-on in the entire process. Every square inch of this game has his fingerprints on it,” says Joseph Khoury, SVP of A&R and Marketing. “We had the most collaborative partners in Metavision and 3D Lab who were in it with us every step of the way and helped bring Don’s vision to life.”
Hardstone was created by Metavision, a studio and agency for immersive media platforms, delivering strategy and execution for brands and IP holders in virtual worlds and 3D Lab, a game design studio focused on working with Fortnite and UEFN.
“At Metavision, we’re focused on finding new ways to engage with audiences and tell stories in immersive media platforms, and it’s been fantastic to work with Don, Atlantic Records, and Warner Music Group who all share this same ethos,” said Ashley Lewis, Managing Director at Metavision. “We believe this project will open the floodgates for how artists can interact with their audiences and engage with them on a deeper level.”
Hardstone is free to play and available starting June 10th in Fortnite. Players can find the game by logging onto Fortnite and searching for “Hardstone” from the main menu.
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