New Wave Artist – Bridging The Gap from South Carolina to Mainstream ‘RivaSideRell’

R&B music is UNAPOLOGETICALLY standing strong in the music business and highlighting new talents every season. With the flourishing genre still highly requested, today’s artists are finding new and innovative ways to break mainstream. The use of social media, engaging content, & being consistent are your top 3 priorities to reach success, and this is an artist who found the cheat code. 

Born in Rochester, New York but growing up in Columbia, South Carolina  singer / songwriter RivaSideRell has developed a strategic approach to promoting his music. 

At 9- years- old the artist sung his 1st song and has been strengthening his vocals ever since. In fact the 1st song that he covered was Brian McKnight’s hit song ‘Back at 1.’ 

He continued on his song exploring journey covering many other songs and building his fan base in the process.  Once he got older and more established with his career he recorded and uploaded a cover rendition of PNB Rock ‘Selfish.’ The upload garnered over 50 thousand views online with plenty of support from his fans and peers to keep going. 

Fine tuning his new found passion for music RivaSideRell began a campaign called ‘First Cover Friday’ where he dropped a new song cover. When he was a child growing up he had it very hard. Having to make do on his own and jumping from hotel to hotel molded him into a survivor in present day. Becoming an artist was an escape for Rell, and an opportunity for him to decide his future. 

“I didn’t find music it found me and embraced me with not only things I could relate to but a message… a message that I could do it too and tell my own story and change lives” RivaSideRell

Rell is a highly talented singer and has a powerful but smooth voice. He has a commanding stage presence about him that captivates you when he is on stage.

His debut project ‘Reel Love’ is on the way. The music will be a storytelling experience about his life and struggles over the years. He is also promising his fans an EP release party. 

Follow him on Instagram https://www.instagram.com/rivasiderell?igsh=dGljcWRjcXo4MHc5

Listen to his 1st single out now featured on the EP called ‘No Takebacks’