NIPSEY HUSSLE’S THE MARATHON CLOTHING (TMC) ANNOUNCES THE MARATHON LION NFT COLLECTION

Press Release via Atlantic Records

The groundbreaking legacy of the late, great Nipsey Hussle continues as his world-renowned brand, The Marathon Clothing (TMC), announces the launch of The Marathon Lion NFT Collection, a 10,000 digital asset collection providing unprecedented utility and access to TMC’s most exclusive drops. Just as Nipsey’s music and vision transcended culture, The Marathon Lion NFT Collection continues a cutting-edge new chapter in The Marathon Clothing (TMC) journey, following the recent arrival of The Marathon Vault (powered by One of None), where PROUD 2 PAY members receive exclusive access to limited edition offerings that bridge the gap between the physical and digital worlds.

“The release of The Marathon Lion NFT marks our official Web 3 integration of Nipsey’s game changing Proud 2 Pay business model birthed in 2013,” says The Marathon Clothing team. “Existing Proud 2 Pay members who purchased Crenshaw or Mailbox Money will receive early access to The Marathon Lion NFT via airdrop. New members will have an opportunity to join in the tight knit Proud 2 Pay community starting today, when the newly minted Marathon Lion NFT is offered to the general public. NFT holders will be granted exclusive access to The Marathon (Vault), a token gated e-commerce site which offers Proud 2 Pay members exclusive products such as the Marathon & Crenshaw letterman jackets, All Money In Money Machine, and more. In addition to having access to member exclusive products, NFT holders also receive 10% off all purchases indefinitely on The Marathon Clothing website, and will be invited to Proud 2 Pay member exclusive events in the future.”

Delving deeper into groundbreaking territory of the digital age, The Marathon Lion NFT Collection embraces the future while paying homage to the past. The Marathon Lion is hand-drawn artwork by The Marathon’s original designer, Christian Archerone Lucero, known to the team as Arch. Working alongside Hussle, Arch has been designing for TMC from the beginning and has played an instrumental role in the success of TMC’s brand presence. A symbol synonymous with strength, courage, and the heart of a champion, The Marathon Lion, introduces new IP to the TMC community as the digital avatar in this exciting venture. Each NFT within The Marathon Lion NFT Collection is a masterpiece in its own right, with each trait representing an iconic moment in Hussle’s life and legacy.

DeShone Kizer, One of None CEO & Former NFL Quarterback says, “It has been a true privilege to work alongside one of The Culture’s most iconic brands in The Marathon Clothing. This partnership combines the power of today’s technology with TMC’s longstanding history of creating collectible products inspired by Hussle. Ten years ago, Hussle pioneered a new way of thinking about limited edition ownership through his Proud 2 Pay membership campaign, allowing collectors to reap lifetime rewards from their loyalty. It is an honor to play a role in the next generation of Proud 2 Pay experiences using cutting-edge technology to benefit TMC’s top collectors, according to Hussle’s original vision. We are excited to unveil a new wave of Connected Products that offer unprecedented utility, found exclusively in The Marathon (Vault).” Not only do The Marathon Lion NFTs serve as a visual identity they also provide the key to
accessing The Marathon Vault. The Marathon Vault and The Marathon Lion NFT Collection go beyond the boundaries of conventional merchandise and digital collectibles. A limited number of NFTs will be minted, ensuring their rarity and value. Complete information is available now exclusively at vault.themarathonclothing.com.

In other news, Hussle’s Neighborhood Nip Foundation will serve as an official charity partner in the 2024 Los Angeles Marathon. As announced exclusively via The Hollywood Reporter, Hussle’s world-famous The Marathon Clothing (TMC) brand will enter a team of over 60 participants, with all funds raised by each participant benefitting the Neighborhood Nip Foundation. The participating team is being sponsored by The Marathon Clothing, The Marathon Water, and Puma. The 39th running of the Los Angeles Marathon presented by ASICS takes place in Los Angeles on March 17, 2024.

The Neighborhood Nip Foundation was created in 2019 with a mission to extend Nipsey Hussle and his Marathon brand’s legacy into the Los Angeles community through initiatives that benefit underprivileged youngsters in need. The Neighborhood Nip Foundation provides grassroots programming and strategic funding to local organizations serving at risk or at need youth populations.

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