It Is What It Is” Sports Talk Show Signs 8-Figure Deal with Underdog Fantasy

The highly popular sports talk show, “It Is What It Is” hosted by Cam’ron Giles, Mason (Ma$e) Betha, and Treasure “Stat Baby” Wilson, signed an eight-figure deal with popular sports betting platform Underdog Fantasy. Their partnership will last for eighteen months.


The “It Is What It Is” show, under Giles’ Come And Talk 2 Me network, will be back in the first week of September after a successful first season earlier in the year. The sports talk show featured guests in hip-hop and sports culture with the likes of Ice Cube, Stephen A Smith, Paul Pierce, Andre Drummond, Brandon Marshall, and more. The two New York rap legends and the analytic hostess creates a perfect blend of cutting-edge journalism with the delivery from a robust New York culture.


The Brooklyn-based sports platform, Underdog Fantasy, has cosigned other major sports platforms like Gil’s Arena hosted by former NBA player Gilbert Arenas. It’s a fast-rising sports betting platform available in most states. One can start making bets at eighteen (except for MA and AZ where you have to be 21+, and AL & NE where you have to be 19+).


“Thank you Nick (Nicholas Green of Underdog Fantasy),” says Giles, “We appreciate you seeing the true value of ‘It is What it Is.’”


It Is What It Is and UnderDog Fantasy can be found on Instagram @itiswhatitis_talk and @underdogfantasy



“It Is What It Is” – an electrifying and dynamic display of two of hip-hop’s most charismatic and influential figures – Cam’ron & Ma$e. The sports talk show, created by Cam’ron, hosted by Cam’ron, Ma$e, and Treasure “Stat Baby” Wilson, is named after Cam’ron’s signature catchphrase. It encompasses the essence of his larger-than-life persona and offers a multifaceted experience that engages sports and hip-hop fans on multiple levels. “It Is What It Is” delivers a fresh and unfiltered take on sports with a unique blend of sports analysis, celebrity interviews, and cultural commentary. While “It Is What It Is” launched in February 2023, it has already received over 7 million views and 161K subscribers on YouTube. The sports talk show has been featured on platforms like Complex, VIBE, HipHopDX, and All HipHop. @itiswhatitis_talk