Devontaii Discusses “My Side” and More

RnB artist, writer, and producer Devontaii descends from a long line of singers rooted in the soul of the 70s. Rhythm and blues are at the core of Devontaii’s creations as he is on a mission to revive the heart of the genre. He understands the need for emotional sincerity in RnB, similar to that of past songs. As an independent artist, he has taken on the challenges of breaking into the industry with pride and enthusiasm. “Creatives are built for this,” built to endure and prosper in environments like the music world. Devontaii’s extensive musical background in Miami, Florida, makes him destined for stardom. The vibrance of such a lively city, combined with his relatives thriving in the ’70s music scene, has led to Devontaii’s respect for the greats and their craft.

He has opened for the renowned group The Isley Brothers, whose chart-topping singles withstand the test of time. Drawing inspiration from their beloved tracks and talents like Billie Holiday, Chaka Khan, and Baby Face, Devontaii has earned his way to the iTunes RnB top 30. His newest release, “My Side,” has garnered attention for its classic RnB vibe and Devontaii’s showstopping vocal ability. Off of his upcoming EP Loversonly 2, releasing June 21st, fans can expect more irresistible tracks about love, loss, and life.

Developing beats full of feeling is a passion for Devontaii. His start as a producer drives his love for making visions a reality through music. He especially enjoys telling stories that are rarely told in the current hip-hop and RnB landscapes. What were once tales of authentic love and life have transitioned into fast cars and lavish living. He wants to return to the art that fills hearts.

On “My Side,” Devontaii represents those who’ve endured toxic relationships. “She don’t want to hurt no more….the pain gets restored” are among his many meaningful lyrics. He acknowledges that with intense love comes a vulnerability to be drawn into the darkness. “My Side” and its complementary music video, directed by BoJack Films, were so well-loved that despite Loversonly 2 EP being complete, he decided to add the song as a single. What has proven to be a great decision, “My Side,” is climbing the charts, bringing Devontaii another step closer to the Rock & Roll Hall of Fame, a withstanding childhood goal of the RnB singer.

How has your real life influenced your song “My Side” and the video that accompanies it?

So basically, I was in a complicated situation with a woman in a relationship that I really wanted to be with, but it didn’t work out. So, me being stuck in that emotion really lead me to write this song and perform the video the way I did.

The visuals for “My Side” feature slow and seductive shots with moody colors, how does this fit the aesthetic you are trying to create?

When I created the vision for “My Side”, I wanted people to feel the mood so the seductive slow-motion shots and colors expressed every emotion I felt in that situation.

What was it like working with Bojack Films to direct this music video?

It was pretty dope it’s was a lot of fun especially when you both aligned with the same ideas and drive for the vision. Best thing to have.

Who are some artists in the current music scene who have inspired you to do what you do?

I respect everyone doing their thing but what really inspires me is what God allows me to see to talk about, like certain situations I go through in my life to make me write a song.

Your goal since you were a child was to make it into the Rock N Roll Hall of Fame. What steps are you going to take that will bring you closer to that goal?

Consistency and dedication. Gotta make sure my catalog becomes like therapy to every emotion people go through. I feel like that’s what makes the greats, greats, because their music gave a connection to the soul and I’m capable of that.

Being an independent creative trying to get into the industry, what is the most important part of the journey so far?

Staying professionally consistent and staying ahead of your game is mainly the most important thing you can do as an independent artist.

You say you are trying to bring RnB that fills hearts, how do you plan to do that with your career?

By keeping it original and heartfelt. I feel like the real meaning of love isn’t being discussed enough nowadays. So, I wanna bring that feeling back in my musical way.

With your EP Loversonly 2 on the horizon, what can Devontaii fans look forward to in the future?

Greatness.

Follow Devontaii:

https://www.facebook.com/Devontaiilo/
https://twitter.com/VontaiiLO
https://www.instagram.com/vontaii/